Nextag Increases CPC rates in major verticals

Nextag has recently announced that they have increased the minimum CPC rates in a few of their major categories as a reaction to the higher CPC rates they are paying with Google. These rate changes took effect on Monday 26th October. This hopefully means that they won't be introducing a Christmas rate ransom like the sites have done in the past. These rate increases mean that some of their CPCs are a little above the industry average, however with the categories covered the rates can be accepted (for our mercahtns anyway).

A breakdown of the rates that have changed are listed below -

Office 0.25
Office Equipment 0.22
Health & Beauty 0.30
Men 0.18
Women 0.18
Children 0.18
Furniture 0.25
Furnishings 0.20
Kitchen 0.18
Lawn & Garden 0.20
Home Improvement 0.25
Bed & Bath 0.23
Baby 0.20