A major note of the change in the rate card is the tiering of pricing. In some category areas there are three divisions of cost. A good example of this is in clothing, where anything above £30 in value (inc VAT) is 16p a click (no change from original rate), anything below £15 in value is 8p and anything in between is 11p. At last you might say a shopping site that takes into account the value of the products you are selling! This pricing structure is replicated across quite a few categories. The actual costs for each category are in the pdf document below.
I personally think that this change is fantastic, it means merchants can advertise more of their inventory and not get penalised due to the value of the products. It has been something that merchants have been calling for and thankfully Shopping have listened. It remains to be seen who else follows suit and tries something similar.
Shopping.com rate Card
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